Behind the Scenes: Our Latest Shoot

Sometimes, two is better than one! This project began with a simple thought: I didn’t want to photograph our new arrivals just to show off new gowns. We had so many new pieces coming in, so together with our stylist and creative team, we crafted two different stories around them. For Bridal, Because I Love You follows a real couple through a wedding story in five acts, from love, to choice, to building a life together. For Premium Evening, A Woman in Love with Her Dreams explores two different sides of romance: the softness of Once Upon a Dream and the more refined elegance of The Lady of Romance. We started preparations early that morning, split into two teams, and aimed to fit everything into one full shooting day. A lot happened behind every final frame: styling, fittings, changes, discussions, rushing between sets, checking shots, and making sure every look still carried the story we originally imagined. Here is just a little documentary of that day. The final looks are coming next! ✨